After nearly a year of running Clearview Communications, the agency has navigated significant challenges in a turbulent environment. Through strategic integrity and adaptability, it has delivered meaningful work despite economic pressures and changing client expectations, particularly influenced by AI. The focus remains on trust, insight, and community growth.
Tag Archives: strategy
OPEN LETTER to NHS Chief Executives
In the face of financial pressures, Clearview emphasizes the critical role of strategic communications in public service transformation. Cutting these teams can lead to long-term issues like loss of trust and coherence. Clearview urges leaders to recognize communications as essential for effective change, rather than a support function, and to invest thoughtfully.
Stakeholder Engagement: why honesty is essential
Over promising and under delivering burns through trust and alienates audiences and stakeholders. Attendees of the Clearview Stakeholder Engagement Masterclass (February 2025) discussed a number of different engagement models and how they can apply to different contexts and organisations. They also received a free copy of the eBook, Clearview Explainer: Stakeholder Engagement Models, which looksContinueContinue reading “Stakeholder Engagement: why honesty is essential”
Stakeholder Engagement: an art and a science
It ain’t what you know, it’s who you know. Or something. Effective stakeholder engagement is a critical element of strategic communications, but so many organisations struggle to move beyond reactive and unplanned interactions. They are, basically, winging it. The Clearview Stakeholder Engagement Pathway provides a structured, step-by-step process to ensure that engagement efforts are purposeful,ContinueContinue reading “Stakeholder Engagement: an art and a science”
The difference between narrative and messaging
I worked with a relatively new Chief Executive who was seemingly obsessed with having the right ‘narrative’. A meeting to discuss changes to how the organisation approached a particular service – we need a narrative. A journalist calls to ask about a pending court case – what’s our narrative? The local MP wants to comeContinueContinue reading “The difference between narrative and messaging”
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