In the face of financial pressures, Clearview emphasizes the critical role of strategic communications in public service transformation. Cutting these teams can lead to long-term issues like loss of trust and coherence. Clearview urges leaders to recognize communications as essential for effective change, rather than a support function, and to invest thoughtfully.
Tag Archives: messaging
Stakeholder Engagement: why honesty is essential
Over promising and under delivering burns through trust and alienates audiences and stakeholders. Attendees of the Clearview Stakeholder Engagement Masterclass (February 2025) discussed a number of different engagement models and how they can apply to different contexts and organisations. They also received a free copy of the eBook, Clearview Explainer: Stakeholder Engagement Models, which looksContinueContinue reading “Stakeholder Engagement: why honesty is essential”
Stakeholder Engagement: an art and a science
It ain’t what you know, it’s who you know. Or something. Effective stakeholder engagement is a critical element of strategic communications, but so many organisations struggle to move beyond reactive and unplanned interactions. They are, basically, winging it. The Clearview Stakeholder Engagement Pathway provides a structured, step-by-step process to ensure that engagement efforts are purposeful,ContinueContinue reading “Stakeholder Engagement: an art and a science”
The difference between narrative and messaging
I worked with a relatively new Chief Executive who was seemingly obsessed with having the right ‘narrative’. A meeting to discuss changes to how the organisation approached a particular service – we need a narrative. A journalist calls to ask about a pending court case – what’s our narrative? The local MP wants to comeContinueContinue reading “The difference between narrative and messaging”
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