In the face of financial pressures, Clearview emphasizes the critical role of strategic communications in public service transformation. Cutting these teams can lead to long-term issues like loss of trust and coherence. Clearview urges leaders to recognize communications as essential for effective change, rather than a support function, and to invest thoughtfully.
Tag Archives: community
Stakeholder Engagement: why honesty is essential
Over promising and under delivering burns through trust and alienates audiences and stakeholders. Attendees of the Clearview Stakeholder Engagement Masterclass (February 2025) discussed a number of different engagement models and how they can apply to different contexts and organisations. They also received a free copy of the eBook, Clearview Explainer: Stakeholder Engagement Models, which looksContinueContinue reading “Stakeholder Engagement: why honesty is essential”
Stakeholder Engagement: an art and a science
It ain’t what you know, it’s who you know. Or something. Effective stakeholder engagement is a critical element of strategic communications, but so many organisations struggle to move beyond reactive and unplanned interactions. They are, basically, winging it. The Clearview Stakeholder Engagement Pathway provides a structured, step-by-step process to ensure that engagement efforts are purposeful,ContinueContinue reading “Stakeholder Engagement: an art and a science”
The difference between narrative and messaging
I worked with a relatively new Chief Executive who was seemingly obsessed with having the right ‘narrative’. A meeting to discuss changes to how the organisation approached a particular service – we need a narrative. A journalist calls to ask about a pending court case – what’s our narrative? The local MP wants to comeContinueContinue reading “The difference between narrative and messaging”
Transforming Communications in Local Government
Change. Challenge. Opportunity. These three words are at the heart of the UK Government’s latest devolution white paper. For CEOs, senior leaders, and communications professionals in the public sector, this moment represents far more than a shift in governance structures. I’m putting the politics of it aside and I’m looking at things with a strategicContinueContinue reading “Transforming Communications in Local Government”
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