Kirk Ward

OPINION: When is a website not a website, when it’s a ‘conversation’

This week the Government launched a new website as part of its consultation efforts as it develops the NHS 10-year plan. Inevitably, a small piece of me died. I read the Secretary of State’s lead in the Guardian in a slight frenzy. My pulse quickened reading about ‘the biggest staff engagement exercise in history’. TheContinueContinue reading “OPINION: When is a website not a website, when it’s a ‘conversation’”

OPINION: Comms and engagement professionals have AI backwards

This AI-generated image looks nothing like Clearview Chief Executive Kirk Ward The first time I spoke about AI in public was back in 2021 and I had absolutely no idea what a fuss Large Language Models (LLM) would cause. I’d love to say I saw it all coming but the advent of ChatGPT took meContinueContinue reading “OPINION: Comms and engagement professionals have AI backwards”